Saturday, August 06, 2005

国际上盈利状况良好的Ework网站举例

1,美国:http://www.innocentive.com/cn/using/help.html (有中文界面)
www.InnoCentive.com是第一家以现金激励为基础、促进全球性科学研究的Ework公司,也是专门为全球科技研发界而创建的、首家互联网奖励机制公司。
它以一种全新的手段突破地域、时区和背景的界限,为科学难题寻找解决方案,从而提高研发的能力和效率。
在该网站上,全球领先公司可以提出其所需解决的科学挑战,而世界各地的科学家可以为这些挑战提供答案并有机会赢得奖金。
InnoCentive让相关公司登记为“寻求者”,在一个保密的互联网信息交流平台上张贴挑战,并充分利用科学奇才的智慧,进而有机会增强自身 的研究与开发潜力。大公司张贴的每项挑战都包括详细说明和相关要求、截止日期,以及为最佳解决方案提供的奖金额。张贴挑战的“寻求者”公司的名称将得到完 全保密,并且有安全保障。
  InnoCentive声称,它是一个出色的新型网上社团,将顶尖儿的科学家和全球各地的领先公司所面临的相关科研挑战对应起来,使之珠联璧合。世界125个国家的科研精英注册成为“解决者”
  InnoCentive是世界著名的制药企业美国礼来公司的子公司,总部设在美国波士顿,其名字取自Innovation(创新)和 Incentive(激励)。一开始,该公司只在所经营的网站上列出了数十个科研难题,向全世界的科学工作者征询问题的解决方案,解决任何一个问题都可获 得相应的奖金。
  虽然InnoCentive公司成立只有短短的三年时间,但其网站已经取得了令人惊讶的业绩。网上公开的科研难题已经达到数千个,世界125多个国家的2.5万名科研精英注册,许许多多的企业在这里找到了他们梦寐以求的科研难题的答案。
  世界各地的科学家都有资格在该网站注册为“解决者”。解决者可访问和评估挑战,并且通过安全网上递交程序递交解决方案。 InnoCentive的科技团队将回答解决者可能提出的任何问题,并将递交的所有解决方案呈递给寻求者公司。寻求者公司审阅递交的所有解决方案,并且只 把奖金颁发给最符合其要求和被其公司视为最好的解决方案。
  作为科学家,在InnoCentive注册为解决者后可以接触符合自己兴趣和专长的重大研发问题;有机会解决世界级研发课题的智力挑战,使 自己的才智得到公认。在着手研究挑战之前,解决者必须接受《解决者协议》中的各项条款,包括解决方案审阅期限、保密规定和获奖解决方案的知识产权转让。当 然,他们成功的解决方案还可以换来丰厚的资金回报。奖金额从5000美元到10万美元不等。所有获奖者的名单和个人简历也都在网站上公开。
 InnoCentive公司有一支强大的管理团队。阿尔菲厄斯?宾厄姆博士任董事长,兼任礼来公司负责研发工作的副总裁。他有25年的药物研发、合作研究、业务管理和研发策略规划经验,获斯坦福大学颁发的有机化学博士学位。
  达林?卡罗尔任首席执行官,他所领导的团队仅仅用了103天就创建了InnoCentive公司。卡罗尔的学历包括Syracuse大学法学院颁发的法学博士学位。
  吉尔?帕内塔博士任公司首席科技主管,她的责任包括在解决方案寻求者和解决方案提供者之间营造一种融洽的环境,包括监督项目展室、评估解决方案和协助获得寻求者客户。
  西泽?卡斯特罗任业务开发副总裁,负责指导InnoCentive的全球业务开发工作和将InnoCentive定位在化学、制药、生物科技与相关行业内。
  阿里?侯赛因任营销副总裁,负责InnoCentive的全球营销工作。
  罗伯特?金尼任营运副总裁,他的责任包括协助领导班子制定策略和远景规划并加以执行,同时还负责信息技术、人力资源、设施建设、法律事务和财会等方面的工作。
  破解InnoCentive成功之谜:InnoCentive目前注册的来自世界的科学家的专长能够为以下行业提供化学和生物领域的难题解决 方案,内容包括制药、生物科技、农业综合企业、消费产品、塑料/聚合物、食品/调味品/香料、基础化学品、多样化化学品、石油化学制品、特殊化学品等。
  到2002年10月,网站上共公布了70多个化学难题(如:有机化学、分析化学、放射化学)和生物学难题。随后网站又将领域拓展到生物化 学、信息学等等。所有这些挑战都来自于那些有实力的、全球性的、以研发为核心的公司,并且这些问题都是它们所遇到的难题。这里值得指出的是,解决办法的标 准是公开的,从而保证审批的公正性。
  如果我对一个挑战感兴趣,我该如何开始呢?大部分挑战不仅要求提供解决报告,还需要样品。关于报告,解决者可以通过projectroom 以电子方式提交。如果有样品,则需要将它邮寄到InnoCentive位于美国的办公室。某些挑战只是“纸上”的问题———也就是说,解决者不需真的在实 验室做实验。对于这些挑战,解决者只要提交报告,不需要寄送样品。这些挑战通常标价几千美金。
  征解公司会审核解决者提交的报告,看它们是否符合解决的标准。他们可能会在实验室里重复解决者做的实验以验证解决方案是否可行。如果方案被选中,解决者会被通过电子邮件告知,然后得到支票或通过电汇形式将钱汇到解决者指定的银行账户。假如你有现成的答案
  虽然现在网站上公开的科研难题只有化学和生物两大类,但内容千差万别。比如,有的公司寻求一种省钱的提出DNA的方法。有公司贴出了这样的告 示:“我们寻求一种生产氨基酸用的微生物菌株”,有公司希望科学家们提供一种鉴定绿色环保添加剂的新方法。所有难题专业性都很强,外行人士看着如同天书。 但相信很多专业人士会对这些难题产生浓厚兴趣。
  网站上的难题在不断更新。当有一天难题找到解决方案,网站会在第一时间予以宣布,并公开中选者的个人简历和照片。由于这是面向全球科学家的网站,所以,网站已经包括英语、德语、法语、汉语等数种语言版,最大限度地向科研精英们提供方便。中国是注册科学家增长最快的地区
  InnoCentive公司非常重视开发中国科研人员的潜力,其负责人已经与中国一些科研机构进行过接触。公司的评价是:“中国是注册科学家 增长最快的地区。”目前全球共有来自125个国家科学家注册,而中国的注册人数已经达到第二位。美国伊利诺依大学的一位中国留学生还获得了奖金,最近复旦 大学的一位博士生也成功地破解了其中一道难题,目前正在办理获奖的手续。
  对于挑战的科学家和那些提出问题的大公司而言,这的确是一个可以实现“双赢”的好方式。虽然一些跨国公司有自己庞大的科研队伍,但寸有所 长,尺有所短,公司内部的人才并不能完全解决科研过程中遇到的难题。现在,有了这样一个新颖的网站做桥梁,公司科研进度会大大加快,而且可以大幅降低商业 研发成本。而对于科学家而言,加入到挑战中来,即使不能破解难题获得高额奖金,他们也可以通过这个网站知道各公司现在最需要的技术是什么,从而明确自己的 科研方向。更重要的是,他们可以从中了解到,自己正在进行的科研项目是否已经有同行走在了前面,这样就可以避免做无用功。

2,新西兰:www.askdownunder.com
这是一个专门进行网上搜索的Ework公司,很多专业人士需要的网上搜索如:精确型、联想型、智能型、模糊型,等等,搜索引擎无法进行,只好依赖人工。

该网站建立了一个竞标系统,全球所有精于此道的爱好者都集中在这里,不分时差地为客户服务,其中大部分人以此为职业。

该网站地注册用户分为两种,一种是研究者,他们网上搜索的高手;一种是客户,一般都是专业各类人士,当然也有教师和学生。

网站有自己的游戏规则,用全球通用的银行汇票支付,不用信用卡。

建立三年来,注册人数和交易额的增长成几何倍数。
可惜的是,不知什么原因,这个网站最近无法登录了。

3,美国: www.classroom.com
据说这个网站最初是几个美国逃学的中学生搞起来的,他们痛恨世界上的学校,尤其蔑视那些耀武扬威的校长,他们在网上注册同一个域名,自封为不同的校长,分别建立自己的喜欢课程目录和学分制度。

不久,该网站就吸引了越来越多的人也来办学校,开始是免费的,这样注册一个学校比在家里搭一个积木还简单。

后来,真正的教师开始在上面注册。
这些教师最初也只是希望赚点外快,可是很快发现:
一份讲义可以无限复制,放在不同的学校、面对不同的学生,同时收到多份课酬。
于是,好的老师越来越多,带动了学生也越来越多地前来注册。
目前,classroom.com 里面有几千所大学,门类遍布人类所涉及的所有学科,有些甚至是现实中少有的科目。

值得说明的是:这个网站上最小的大学,也有几万名正式注册并认真学习的学生,最多的大学有二百多万名学生,他们在网上拿到的学分,基本上都可以受到现实机构的承认。

目前,作为低成本的教学辅助手段,该网站正在成为全球很多大学的第二课堂。谁都知道,办一个拥有几百万学生的大学,是现实世界里不可能发生的事情,而这样的大学还在该网站膨胀着。

http://www.eworkway.com/ework/privy211.aspx?aid=295&pid=2

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